Ten cards a day — build, stage, launch. Every setting, every paste, one page.
Each day you build one pod (10 cards). Pods rotate so you run every angle across the fortnight.
Set these once. The paid steps cost render credits — build each video in one sitting.
W1-<angle>-H1/H2/H3 (same copy together), videos W1-<angle>-VID. Cards are collapsed — tap a card to open its paste blocks. Tick Built when it’s staged, run the pre-launch check, then tick Live at launch. Progress saves on this device and syncs to Clarity.
C-AB-S01
W1-AB-H1
HEADLINE: A bank 'no' isn't a verdict on your business — it's one lender's box-tick. P Warning: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = warning marker + one line; exclude alarm overdose; red-everything. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-S02
W1-AB-H1
HEADLINE: A bank 'no' isn't a verdict on your business — it's one lender's box-tick. H Comparison: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-S03
W1-AB-H1
HEADLINE: A bank 'no' isn't a verdict on your business — it's one lender's box-tick. N Quote-Result: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-S04
W1-AB-H1
HEADLINE: A bank 'no' isn't a verdict on your business — it's one lender's box-tick. K Aspirational: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-S05
W1-AB-H1
HEADLINE: A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Q Poll: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the poll question; exclude brand until footer (native look). On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-S06
W1-AB-H2
HEADLINE: What if a bank 'no' just means you asked the wrong lender? P Warning: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = warning marker + one line; exclude alarm overdose; red-everything. On-image CTA 'See what fits'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
A knock-back stings — but it's worth asking who you asked. Banks say no to plenty of good businesses. The right lender might say yes. Funding Fred compares specialist AU lenders so you find out.
C-AB-S07
W1-AB-H2
HEADLINE: What if a bank 'no' just means you asked the wrong lender? H Comparison: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'See what fits'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
A knock-back stings — but it's worth asking who you asked. Banks say no to plenty of good businesses. The right lender might say yes. Funding Fred compares specialist AU lenders so you find out.
C-AB-V01
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: Solo Selfie · v1 — hold this script constant across every format. 9:16, V2 engine.
Tradie in hi-vis, late 30s, ute / site background, just off a call with the bank
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-V02
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: Solo Selfie · v2 — hold this script constant across every format. 9:16, V2 engine.
Tradie in hi-vis, late 30s, ute / site background, just off a call with the bank
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-V03
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: Green Screen · v1 — hold this script constant across every format. 9:16, V2 engine.
Tradie in hi-vis, late 30s, ute / site background, just off a call with the bank
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
A-NCC-S08
W1-NCC-H2
HEADLINE: See your funding options in 2 minutes — with no hit to your credit score. K Aspirational: checking your options leaves no mark on your credit score. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'Check your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
The bank makes you apply just to find out. Funding Fred flips it: compare specialist AU lenders first, see what you'd qualify for, then decide. Two minutes, no hit to your score, no obligation.
A-NCC-S09
W1-NCC-H2
HEADLINE: See your funding options in 2 minutes — with no hit to your credit score. N Quote-Result: checking your options leaves no mark on your credit score. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'Check your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
The bank makes you apply just to find out. Funding Fred flips it: compare specialist AU lenders first, see what you'd qualify for, then decide. Two minutes, no hit to your score, no obligation.
A-NCC-S10
W1-NCC-H2
HEADLINE: See your funding options in 2 minutes — with no hit to your credit score. E Stat-Led: checking your options leaves no mark on your credit score. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'Check your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
The bank makes you apply just to find out. Funding Fred flips it: compare specialist AU lenders first, see what you'd qualify for, then decide. Two minutes, no hit to your score, no obligation.
A-NCC-S11
W1-NCC-H3
HEADLINE: Curious what you could borrow, but don't want the credit enquiry? Z Eligibility-Quiz: checking your options leaves no mark on your credit score. Headline = hook. Focal = the question + tickboxes; exclude money/outcome imagery. On-image CTA 'See your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
Fair enough — every enquiry leaves a mark, and you're only looking. Looking doesn't have to. Funding Fred compares specialist AU lenders and shows what you'd qualify for with no hit to your score.
A-NCC-S12
W1-NCC-H3
HEADLINE: Curious what you could borrow, but don't want the credit enquiry? Y Claim-Callout: checking your options leaves no mark on your credit score. Headline = hook. Focal = the claim phrase w/ highlight; exclude any second claim. On-image CTA 'See your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
Fair enough — every enquiry leaves a mark, and you're only looking. Looking doesn't have to. Funding Fred compares specialist AU lenders and shows what you'd qualify for with no hit to your score.
A-NCC-S13
W1-NCC-H3
HEADLINE: Curious what you could borrow, but don't want the credit enquiry? K Aspirational: checking your options leaves no mark on your credit score. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
Fair enough — every enquiry leaves a mark, and you're only looking. Looking doesn't have to. Funding Fred compares specialist AU lenders and shows what you'd qualify for with no hit to your score.
A-NCC-V04
W1-NCC-VID
HOOK (cover line): Your credit score won't move when you check this. So why not look? See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing. FORMAT: Green Screen · v2 — hold this script constant across every format. 9:16, V2 engine.
Aussie small-business owner, 40s, plaid shirt, home office with paperwork, phone in hand
See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing.
A-NCC-V05
W1-NCC-VID
HOOK (cover line): Your credit score won't move when you check this. So why not look? See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing. FORMAT: VO+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing.
A-NCC-V06
W1-NCC-VID
HOOK (cover line): Your credit score won't move when you check this. So why not look? See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing. FORMAT: VO+B-Roll · v2 — hold this script constant across every format. 9:16, V2 engine.
See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing.
A-NCC-V07
W1-NCC-VID
HOOK (cover line): Your credit score won't move when you check this. So why not look? See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing. FORMAT: Text+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing.
B-TO-S14
W1-TO-H3
HEADLINE: Most Aussie owners pick between slow and expensive. You don't have to. K Aspirational: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'Take a look'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
You don't have to trade speed for a sane rate. Funding Fred compares specialist AU lenders and matches you to the ones that offer both.
B-TO-S15
W1-TO-H3
HEADLINE: Most Aussie owners pick between slow and expensive. You don't have to. T Advertorial: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = headline-as-news; exclude ad-gloss; brand colours. On-image CTA 'Take a look'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
You don't have to trade speed for a sane rate. Funding Fred compares specialist AU lenders and matches you to the ones that offer both.
B-SPD-S01
W1-SPD-H1
HEADLINE: What could you say yes to this week if the money was there? E Stat-Led: the right lender can move in a day or two, not 35. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'Take a look'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
B-SPD-S02
W1-SPD-H1
HEADLINE: What could you say yes to this week if the money was there? Q Poll: the right lender can move in a day or two, not 35. Headline = hook. Focal = the poll question; exclude brand until footer (native look). On-image CTA 'Take a look'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
B-SPD-S03
W1-SPD-H1
HEADLINE: What could you say yes to this week if the money was there? K Aspirational: the right lender can move in a day or two, not 35. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'Take a look'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
B-SPD-S04
W1-SPD-H2
HEADLINE: Waiting on the bank 35 days — what's that cost by the time they answer? E Stat-Led: the right lender can move in a day or two, not 35. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'See your options'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Thirty-five days is a lost contract, an idle machine, a supplier paid late — long before the bank even answers. Funding Fred compares specialist AU lenders in two minutes, with decisions in a fraction of that.
B-SPD-S05
W1-SPD-H2
HEADLINE: Waiting on the bank 35 days — what's that cost by the time they answer? Q Poll: the right lender can move in a day or two, not 35. Headline = hook. Focal = the poll question; exclude brand until footer (native look). On-image CTA 'See your options'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Thirty-five days is a lost contract, an idle machine, a supplier paid late — long before the bank even answers. Funding Fred compares specialist AU lenders in two minutes, with decisions in a fraction of that.
B-TO-V08
W1-TO-VID
HOOK (cover line): There's a third way to fund an Australian business. Most owners never hear it. Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours. FORMAT: Text+B-Roll · v2 — hold this script constant across every format. 9:16, V2 engine.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-V09
W1-TO-VID
HOOK (cover line): There's a third way to fund an Australian business. Most owners never hear it. Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours. FORMAT: Cloner · v1 (DEFER) — hold this script constant across every format. 9:16, V2 engine.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-SPD-V01
W1-SPD-VID
HOOK (cover line): What could you say yes to this week if the money was there? Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes. FORMAT: Solo Selfie · v1 — hold this script constant across every format. 9:16, V2 engine.
Builder in hi-vis at a live job site, mid-task energy, no time to waste
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
C-OUT-S06
W1-OUT-H2
HEADLINE: New equipment, a second site, the big contract — what's the funding holding back? E Stat-Led: the capital to make the next move you've parked. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
The plan's ready; the capital's the hold-up. Funding Fred compares specialist AU lenders in two minutes so the equipment, the site, or the contract stops waiting on the money.
C-OUT-S07
W1-OUT-H3
HEADLINE: What's the one move you'd make if funding wasn't the blocker? K Aspirational: the capital to make the next move you've parked. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
There's usually one — the hire, the fit-out, the order you keep parking. Funding Fred compares specialist AU lenders in two minutes so funding stops being the reason it's on hold.
C-OUT-S08
W1-OUT-H3
HEADLINE: What's the one move you'd make if funding wasn't the blocker? D Before/After: the capital to make the next move you've parked. Headline = hook. Focal = the AFTER; exclude equal-weight halves. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
There's usually one — the hire, the fit-out, the order you keep parking. Funding Fred compares specialist AU lenders in two minutes so funding stops being the reason it's on hold.
C-OUT-S09
W1-OUT-H3
HEADLINE: What's the one move you'd make if funding wasn't the blocker? E Stat-Led: the capital to make the next move you've parked. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'See your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
There's usually one — the hire, the fit-out, the order you keep parking. Funding Fred compares specialist AU lenders in two minutes so funding stops being the reason it's on hold.
C-BC-S01
W1-BC-H1
HEADLINE: What if your credit history mattered less than lenders led you to believe? H Comparison: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'Take a look'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.
C-BC-S02
W1-BC-H1
HEADLINE: What if your credit history mattered less than lenders led you to believe? P Warning: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = warning marker + one line; exclude alarm overdose; red-everything. On-image CTA 'Take a look'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.
C-OUT-V02
W1-OUT-VID
HOOK (cover line): What would an extra $100k do for the business this year? New gear, a bigger team, stock bought at the right price — $100k changes what's possible this year. Funding Fred compares specialist AU lenders in two minutes so you can see what your business could access. FORMAT: Green Screen · v1 — hold this script constant across every format. 9:16, V2 engine.
Retail owner in her shop, bright and forward-looking, mid-plan
New gear, a bigger team, stock bought at the right price — $100k changes what's possible this year. Funding Fred compares specialist AU lenders in two minutes so you can see what your business could access.
C-OUT-V03
W1-OUT-VID
HOOK (cover line): What would an extra $100k do for the business this year? New gear, a bigger team, stock bought at the right price — $100k changes what's possible this year. Funding Fred compares specialist AU lenders in two minutes so you can see what your business could access. FORMAT: VO+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
New gear, a bigger team, stock bought at the right price — $100k changes what's possible this year. Funding Fred compares specialist AU lenders in two minutes so you can see what your business could access.
C-OUT-V04
W1-OUT-VID
HOOK (cover line): What would an extra $100k do for the business this year? New gear, a bigger team, stock bought at the right price — $100k changes what's possible this year. Funding Fred compares specialist AU lenders in two minutes so you can see what your business could access. FORMAT: Text+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
New gear, a bigger team, stock bought at the right price — $100k changes what's possible this year. Funding Fred compares specialist AU lenders in two minutes so you can see what your business could access.
C-BC-V01
W1-BC-VID
HOOK (cover line): What if your credit history mattered less than lenders led you to believe? Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story. FORMAT: Solo Selfie · v1 — hold this script constant across every format. 9:16, V2 engine.
Mechanic in his workshop, honest, matter-of-fact, wiping hands on a rag
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.
A-ATO-S03
W1-ATO-H1
HEADLINE: What are your options when the ATO bill lands before the invoices do? Z Eligibility-Quiz: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = the question + tickboxes; exclude money/outcome imagery. On-image CTA 'Take a look'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently.
A-ATO-S04
W1-ATO-H2
HEADLINE: The ATO won't wait for your debtors. What if funding could bridge the gap? H Comparison: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Your customers pay on their terms; the ATO expects theirs. Funding can cover the space in between. Funding Fred compares specialist AU lenders that fund businesses with tax obligations — see what fits, subject to approval.
A-ATO-S05
W1-ATO-H2
HEADLINE: The ATO won't wait for your debtors. What if funding could bridge the gap? K Aspirational: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Your customers pay on their terms; the ATO expects theirs. Funding can cover the space in between. Funding Fred compares specialist AU lenders that fund businesses with tax obligations — see what fits, subject to approval.
A-ATO-S06
W1-ATO-H2
HEADLINE: The ATO won't wait for your debtors. What if funding could bridge the gap? Z Eligibility-Quiz: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = the question + tickboxes; exclude money/outcome imagery. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Your customers pay on their terms; the ATO expects theirs. Funding can cover the space in between. Funding Fred compares specialist AU lenders that fund businesses with tax obligations — see what fits, subject to approval.
A-ATO-S07
W1-ATO-H3
HEADLINE: Owe the ATO and need working capital? Specialist lenders weigh it differently. H Comparison: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Where a bank sees tax debt and stops, specialist lenders look at the whole business — trading, cashflow, direction. Funding Fred compares those lenders so tax debt doesn't end the conversation. Subject to approval.
A-ATO-S08
W1-ATO-H3
HEADLINE: Owe the ATO and need working capital? Specialist lenders weigh it differently. K Aspirational: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Where a bank sees tax debt and stops, specialist lenders look at the whole business — trading, cashflow, direction. Funding Fred compares those lenders so tax debt doesn't end the conversation. Subject to approval.
A-ATO-S09
W1-ATO-H3
HEADLINE: Owe the ATO and need working capital? Specialist lenders weigh it differently. Z Eligibility-Quiz: specialist lenders fund businesses the bank rejects over tax debt. Headline = hook. Focal = the question + tickboxes; exclude money/outcome imagery. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Where a bank sees tax debt and stops, specialist lenders look at the whole business — trading, cashflow, direction. Funding Fred compares those lenders so tax debt doesn't end the conversation. Subject to approval.
A-ATO-V02
W1-ATO-VID
HOOK (cover line): What are your options when the ATO bill lands before the invoices do? Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently. FORMAT: Green Screen · v1 — hold this script constant across every format. 9:16, V2 engine.
Small manufacturer owner, 50s, warehouse office, composed but carrying a tough quarter
Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently.
A-ATO-V03
W1-ATO-VID
HOOK (cover line): What are your options when the ATO bill lands before the invoices do? Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently. FORMAT: VO+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently.
A-ATO-V04
W1-ATO-VID
HOOK (cover line): What are your options when the ATO bill lands before the invoices do? Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently. FORMAT: Text+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Owing the ATO doesn't make a business unfundable — it just makes the bank nervous. Specialist lenders read it differently.